Today we take a look at six biggest social media platforms in 2020: Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube.
All social media networks are not the same. They all operate differently and serve different purposes. For example, Instagram might be a powerhouse for one brand, it’ll do nothing for another. A business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.
With that in mind, how do you choose where to advertise your product and or service? The best approach is to have a presence on each of the major social media platforms. From there, strategically choose which ones work best for you.
Let’s take a look at each platform and how you can use them for advertising.
No matter your industry, there’s always a space for you on Facebook.
While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in paid ads. Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.
Fast and sometimes furious, certain businesses really thrive on Twitter. If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.
Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation.
If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be. Within its massive network of professionals, you’ll find more than 61 million users in senior positions.
35% of LinkedIn users have an income above the national average in most countries. More than 50% of LinkedIn users have a college degree. It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business. If you work in the consulting industry, LinkedIn should be among the social media platforms you use.
Instagram is the place for eye-catching visuals and inspiring creativity. It’s also a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.
If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
If your target demographic is young, you definitely want to get in on Snapchat. The most active users are Snapchat are teens between 13-20 year-olds. They’re spending upwards of 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
Its reach is vast and global, as evidenced by the statistics:
- 1.3 billion people use YouTube.
- 300 hours of video are uploaded every minute.
- 5 billion videos are watched every day.
- 80 percent of people aged 18–49 watch YouTube.
YouTube video platform continues to host videos for more and more businesses. If you offer consulting services or are a video content producer, YouTube is the platform for you.